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Shire Horses at Hook Norton launch

Shire Horses at Hook Norton launch

Brewery Shire Horses join social housing unveiling

I must have shot hundred's of unveilings, ribbon cuttings and topping out ceremonies over the years but I think this was a first - A pair of Shire Horses from the Hook Norton brewery at the ribbon cutting ... They even get to enjoy a well earned pint after their celebrity guest appearance.

Newspapers are inundated with openings, launches and unveilings so if the story is to stand a chance of being used it needs something unusual to lift it or give it a genuinely local angle - in this case the tradtional Shire Horses from the local brewery fit the bill perfectly.

The images were not only sent out to local media but also for use within the social housing organisations publications and website as well as in target industry and trade publications.

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